Commercial: Ford Focus Electric

The 2014 Ford Focus Electric is powered by a state-of-the-art 23kWh liquid-cooled, high-voltage lithium-ion battery system, meaning zero emissions. In addition to zero exhaust emissions, another big advantage of electric power is that the engine runs almost silently. Watch our latest technology in action

In November 2013 we headed to Majorca to film the Ford Focus Electric commercial. Expecting cold but sunshine throughout the shoot (hence the location choice) we were very surprised to have a flurry of snow turn up and a day of shooting cancelled. After a quick reschedule, and a rather clever rigging team, we were back on track. Well, we were until the stunt driver decided to smash one of the electric Ford Focus cars in to the mountain! We only had 2 of these cars and driving up and down the mountain passes was not good for the batteries. 

Even with all of the hiccups we managed to get the commercial in the bag, although it was touch and go on my co-stars vocal chords. The poor guy was making brum brum noises throughout the 5 days! 

Check out the finished article below.