The House of Fraser online Christmas commercial for 2014: "It all started with a dress."
Filmed in London in 2014, the idea was to create a modern take on the fairy tale, Cinderella. Filmed over 2 days we see Cinderella and the wicked sisters trying to get the attention of Prince Charming. Cinderella was always going to come out on top and the selfie proved it, much to the wicked sisters dismay.
See the story unfold below.